Nabsys is proud to announce a comprehensive brand refresh, an evolution that more authentically reflects our core identity, our people, and our culture. This is more than a refined logo or color palette; it is a deliberate alignment with a narrative that has always been at the heart of our work—empowering everyday Heroes. This strategic move is designed to build a deeper, more meaningful connection with our community of customers, new hires, investors, media partners, and collaborators.

For years, our focus has been on pioneering electronic genome mapping technology to solve complex genomic challenges. Our work grounds itself in first-principles thinking, uniting high-sensitivity electronics, nanofluidics, and computational biology to reveal insights others miss. We have brought to market a cutting-edge technology that makes high-resolution, whole-genome structural variant analysis accessible to genomics researchers. While our technical achievements speak for themselves, we recognized an opportunity to articulate the powerful "why" that drives our innovation. This refresh bridges the gap between our technology and the human impact it enables, transforming our relationship with stakeholders from transactional to emotional.

Continue reading to learn more about:

• The rationale behind our new brand identity
• An introduction to our mission and vision
• An exploration of the key brand elements that now define Nabsys

Our New Mission and Vision: Our North Star

At the core of our brand evolution are our redefined mission and vision statements. These declarations are not just corporate messaging; they are the principles that guide every decision, from product development to customer engagement.

Our new mission is to:

This mission anchors us in our daily objective. We aim to make large-scale genomic variation, often missed by other technologies, visible and, most importantly, accessible. By measuring long-range molecules, we provide the clarity researchers need to advance their work at a price point that is not cost-prohibitive to resource-constrained research institutions.

Our vision outlines the future we are building:

This is our long-term aspiration. It speaks to our commitment to democratizing advanced genomic analysis, ensuring that transformative tools are not confined to a select few, but are available to empower scientists everywhere.

Embracing Heroes: Our Authentic Voice

Heroes are not born of myth or legend; they are present in the everyday actions of those who strive to make a difference. We see heroes in our own team members, who tackle immense scientific challenges with determination. We also see them in the scientific community we serve—the genomics researchers and geneticists working tirelessly to unravel the complexities of disease.

Our brand story is centered on this belief:

This guides our brand personality, which is engaging, optimistic, unifying, and resilient. It shifts the focus from our company to the collective "we"—a partnership between Nabsys and the scientific community. Our goal is not to be the hero of the story, but to be the trusted ally that empowers the true heroes to achieve their goals. This mindset fosters a culture of humility, collaboration, and a shared sense of purpose.

Deconstructing the New Brand: Elements with Purpose

Our new visual and verbal identity was meticulously crafted to embody our brand personality and core values. Each element was chosen to communicate our story with clarity and impact. Interested in what elements represent? Take a peek behind the curtain:

• The Nabsys X-Factor: Derived from our OhmX™ logo, the "X-Factor" shape is a versatile design element. It is an artistic representation of a DNA double helix, with banding patterns signifying structural variation. It also symbolizes the mark of a hero—the impact left by a researcher's novel finding or a Nabsys team member's dedication.
• The Circuitry Texture: This custom brand texture is inspired by the wire bonding on the circuit board of our nanodetector. It reflects our focus on precision, technology, and scalability. The texture’s dimensionality represents the depth of character and integrity that defines a Hero.
• Typography: We use the Poppins typeface for its clean, geometric letterforms. It conveys a modern, professional, and approachable tone, ensuring legibility and establishing a unified voice across all communications.
• A Modern Color Palette: Our primary palette, featuring Nabsys Teal, Nabsys Green, and Nabsys Gold, is vibrant and forward-looking. Teal communicates innovation and trust, while Green and Gold add energy and optimism.

These elements work together to create a cohesive brand experience that is both intellectually rigorous and emotionally resonant.

Where Our Mission Meets Your Discovery

Our brand refresh is an invitation. It is an invitation for potential customers to see Nabsys not just as a provider of technology, but as a partner in discovery. It is an invitation for prospective employees to join a culture built on purpose and collaboration. And it is an invitation for investors and partners to join us in our mission to power science for all.

By re-aligning our brand, we are making a clear statement about who we are and what we stand for. We are a company driven by first-principles science, a belief in ideas over hierarchy, and a commitment to doing good in the world.

We are excited to embark on this new chapter and look forward to building a future where single-molecule insights are within reach of every lab, powering breakthroughs that will shape the future of science and biology.

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