Associate Director of Product Marketing
Nabsys is advancing genomics with a clear focus on accessibility and innovation through its proprietary electronic genome mapping (EGM) technology. Implemented on the OhmX Platform™, EGM integrates precision electronics, nanofluidics, and computational biology to deliver high-resolution insight into genome structure. This approach expands what’s possible in cytogenetics, molecular genetics, and cell and gene therapy research, while providing comprehensive structural variation analysis to laboratories of all sizes. The company was founded in 2005 and is based in Providence, Rhode Island. For more information, visit www.nabsys.com.
Title: Associate Director of Product Marketing – Cytogenomics/Genomics (Structural Variations)
Nature of Role: Nabsys is seeking an Associate Director to establish our Product Marketing efforts which include product positioning, messaging, and go-to-market execution for the EGM platform. This position has tremendous growth opportunity.
This is a hands-on role responsible for defining how the product is presented to the market and ensuring that messaging translates into effective commercial execution. The ideal candidate combines strong product marketing expertise with deep domain understanding of cytogenetics and/or molecular genomics and is comfortable engaging directly with customers and internal stakeholders.
You will play a central role in shaping the company’s narrative, including ownership of the website content, building scalable sales enablement, and translating product development efforts into clear, differentiated value for customers.
Product Positioning & Strategy
- Own platform-level positioning for EGM, with initial focus on structural variant analysis in hematologic malignancies
- Define clear differentiation vs. established and emerging approaches (e.g., FISH, karyotype, microarray, sequencing-based methods, and optical genome mapping)
- Develop and maintain messaging frameworks grounded in real-world workflows and customer needs
- Contribute to market segmentation, prioritization, and business case development
- Develop and implement pricing strategy for all products and ensure communication across all stakeholders.
- Collaborate cross functionally to collect performance claims and package into marketing materials
Website & Narrative Ownership
- Own the company website and its content, including messaging, structure, and ongoing optimization, while partnering with the Marketing team on execution
- Define site architecture and messaging hierarchy aligned to product positioning and target applications
- Ensure consistency across Nabsys’ website, sales materials, and external communications
Content & Sales Enablement
- Develop core commercial assets such as Platform and application presentations (e.g., AML, CLL) and Whitepapers, case studies, and web content
- Build and maintain sales enablement tools: competitive positioning and battlecards, objection handling frameworks, and value and ROI messaging
- Lead training for Sales and Field Applications teams
Go-to-Market Execution
- Partner with Product Development Management to translate product roadmap and features into clear, differentiated, market-ready messaging
- Support launches of new applications, workflows, and capabilities
- Align messaging across Marketing, Sales, and Applications teams
Customer & Market Engagement
- Engage directly with customers, key opinion leaders, and early adopters
- Participate in customer meetings, conferences, and advisory boards as needed
- Incorporate field insights into positioning and messaging
Market Expansion & Insight
- Evaluate adjacent market opportunities and applications
- Develop initial hypotheses around product-market fit in new segments
- Support strategic decisions on market entry and growth
- 8+ years of experience in product marketing, segment marketing, or related commercial roles in genomics or life sciences
- Demonstrated success in marketing complex technologies (instruments, software, assays)
- Strong domain expertise in cytogenetics and/or molecular genomics, including experience with cytogenetics workflows (FISH, karyotyping, CMA) and/or experience with molecular genomics approaches (NGS, WES/WGS, CNV/SV analysis)
- Familiarity with NGS-based cancer assays used in clinical research settings, such as targeted cancer panels and/or RNA sequencing (RNA-seq), including an understanding of their role in genomic characterization (excluding liquid biopsy applications)
- Understanding of structural variant detection (e.g., CNVs, translocations, repeat expansions)
- Proven ability to translate technical concepts into clear, compelling messaging
- Experience building sales enablement tools and training commercial teams
- Experience leading cross-functional initiatives (Product, Sales, Marketing, Applications)
- Bachelor’s degree in life sciences or related field
Preferred
- Experience in oncology, particularly hematologic malignancies
- Experience leading website or major messaging initiatives
- Experience supporting product launches
- Familiarity with competitive technologies across cytogenetics and genomics
- Advanced degree (MS, PhD) or MBA
